The jury’s still out on the launch of ABC’s nine-week infotainment series “Good Afternoon America,” which attracted 1.923 million total viewers Monday, according to early stats — 359,000 of them being 18- to 49-year-old chicks, who are the currency of daytime TV.
ABC went with “glass half full” in announcing the ratings of this one-hour spinoff of its “Good Morning America” franchise. The network said that the show, hosted by Lara Spencer and Josh Elliott, improved on the season average of the show it replaced — the now-canceled “The Revolution” — by 40 percent among viewers of all ages and by 21 percent among those 18- to 49-year-old chicks.
And by “season,” ABC means January 16, 2012 — when the dimmest star in the “The” show firmament (also including ABC’s “The View” and “The Chew” and CBS’s “The Talk”) was unveiled — to June 29, which is the last broadcast for which Nielsen numbers are available. "The Revolution" was officially put out of our misery one week later, on July 6.
But if you compare the launch of “Good Afternoon America” (“GAA” to its pals) with the launch of “The Revolution,” it’s a different, glass-half-empty-ish story.
When it launched in January, “The Revolution” attracted 2.145 million viewers — nearly 450,000 of them 18- to 49-year-old chicks. Serious students of TV, however, know that in January (when days are cold and short), HUT levels — that’s Homes Using Television — is at a high. The July 4 week traditionally has the lowest HUT level of any week of the year, and the week right after that is no great shakes, either.