Fast nationals are in for morning infotainment programs and ABC’s “Good Morning America” did, in fact, beat NBC’s “Today” show again last week — including a big win on Thursday — the first day of the May sweep ratings derby.
“GMA” logged 5.5 million viewers that day, which Robin Roberts and George Stephanopoulos announced at the top of the hour that they would feature:
* A new terror warning pegged to the first anniversary of Osama bin Laden’s death
* The parents of missing 6-year-old Isabel speak out for the first time
* Controversy that occurred when a Catholic schoolteacher was dismissed after she asked for time off to get pregnant
* How a puppy got loose on a runway and snarled the tarmac at one of the country’s busiest airports
“Today’s biggest haul came on Monday when it logged 5.4 million viewers.
“GMA” won the week overall with a margin of 166,000 viewers. Two weeks earlier, when “GMA” ended “Today” show’s more than 16-year weekly ratings winning streak, just 31,000 viewers separated the two.
Among the 25-54 year old viewers who are the currency of news programming, “GMA” retained 99 percent of its year-ago performance — noteworthy because one year ago was the week or the royal wedding of Will & Kate-morning infotainment show catnip. “Today” show retained 77 percent of its year-ago performance.