‘Good Morning America’ on track to beat ‘Today’ again


The “GMA” team (Ida Mae Astute/ABC)

According to fast national data, “GMA” has a 220,000 viewer lead over “Today” through Wednesday morning’s broadcasts. Two weeks ago, when “GMA” beat “Today” for the first time this century and ended “Today’s” more than 16-year record as the weekly ratings winner, a mere 31,000 viewers separated the two morning infotainment programs. And, that week, “Today” star Mat Lauer was on vacation.

This week, Matt’s back at work.

“GMA” staffers are already celebrating this week, because they are closing in on “Today’s” lead among the 25-54 year old viewers who are the currency of news programming ad sales. And this past Tuesday, “GMA” beat “Today” in the age bracket for that day, by 84,000 viewers. That’s “GMA’s” first single-day win in with the demographic group in nearly four years.

Two weeks ago, when “GMA” beat “Today” among viewers of all ages, “Today” still head a nearly 260,000 viewer advantage over “GMA” among 25-54 year olds.

Three days into this week, “Today’s” advantage over “GMA’ in the age group stands at 56,000.

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