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Posted at 07:31 PM ET, 06/06/2012

Internet-only HBO service? Network says: Don’t hold your breath.


Anna Paquin in HBO’s “True Blood.” (John P. Johnson )
HBO thanked fans who say they're pirating its programs because the network won't let them sign up for its streaming service HBO Go without signing up for the cable channel itself, but told them Wednesday not to hold their breath.

“Love the love for HBO. Keep it up,” HBO tweeted Wednesday in response to the viral Web campaign “Take My Money, HBO!” which seeks to convince Time Warner's premium cable channel to devise a plan by which fans could subscribe to its HBO Go streaming service without actually signing up for the channel.

“We pirate ‘Game of Thrones,’ we use our friends HBOGO login to watch 'True Blood'…Please HBO, offer a standalone HBO Go streaming service and Take My Money!" said the viral Internet site, launched Tuesday night. The site urged people to tweet how much they’d be willing to pay for HBO Go only.

HBO introduced HBO GO about two years ago; it allows channel subscribers the ability to access HBO programming online, on
mobile devices, tablets, blah, blah, blah.

In its pleased-as-punch response, HBO hastened to add that a report on the viral campaign in trade site TechCrunch got it right when it said HBO would lose a bundle with a HBO Go-only scenario.

The author of that report said he himself would be willing to pay $19.95 a month for a standalone subscription, though he also admitted he currently gets his HBO by “borrow[ing] access on my family's cable account.”

Most enthusiasts who jumped on the “Take My Money, HBO!” Campaign tweeted they would pay $10 a month, or $20 a month. One nincompoop said he would pay $100 a month. Another analyzed the amounts being tweeted out by users and found that the average was around 12 bucks — $145 a year.

By  |  07:31 PM ET, 06/06/2012

 
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