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TV Column
Posted at 05:49 PM ET, 08/16/2012

London Olympics viewing: Washington ranks No. 17


Two Brazilian boxers, bronze medalist Yamaguchi Falcao Florentino and silver medalist Esquiva Falcao Florentino holding the Olympic flag. (VIRGINIE VALDOIS - AFP/GETTY IMAGES)
Congrats to Washingtonians on ranking 17th among the country’s 56 so-called “metered” markets when it comes to London Summer Olympics viewing.

Nearly 20 percent of TV homes in our market were watching the competition at any given minute, which puts us in company with San Francisco and Sacramento, according to Nielsen.

Of course, we still have a ways to go if we’re going to beat Salt Lake City, where 25 percent of TV homes were glued to the coverage at any given Games minute.

Washington’s NBC-owned WRC reports it averaged 719,000 viewers in primetime during the London Summer Olympics — up from its average of 670,000 during the Beijing Games — and the typical household in Washington watched an average of 25 hours of the competition from London.

By  |  05:49 PM ET, 08/16/2012

Tags:  london summer olympics, london games, summer olympics, nbc

 
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