NBC News continues to be irresistibly drawn to women with White House bloodlines.
Tuesday, the news division announced it had re-hired President John F. Kennedy’s niece, Maria Shriver as “special anchor” to report and produce specials and features about the “profound impact that women’s rising influence and leadership has had on all aspects of American culture and society.”
Shriver, niece of President John F. Kennedy, joins former First Daughters Jenna Bush Hager and Chelsea Clinton on the NBC News payroll.
Shriver, who previously served as an anchor and correspondent for NBC News from 1986 until 2004 (she exited after husband Arnold Schwarzenegger was elected governor of the state of California) will appear in special projects, primetime reports and appearances across multiple NBCUniversal venues, including NBC, CNBC, MSNBC and NBC Sports.
The former first lady of California is also being given the title Editor at Large for women’s issues across the NBC News Digital properties. (She and Schwarzenegger split after he left office and, reportedly, after she found out he’d fathered a child with their housekeeper; she filed for divorce in 2011.)
That role, NBC News explained Tuesday, will enable her to expand on editorial content and news programming that “touches on women’s multi-faceted lives.” The partnership with Shriver represents one of the largest commitments NBC News has made to coverage of women’s issues, the division boasted.
“Maria Shriver has become a leading voice for empowering women and inspiring all of us to be architects of change in our lives,” Pat Fili-Krushel, Chairman of the NBCUniversal News Group, said in Tuesday’s announcement.
But wait — there’s something for the guys too! Shriver’s going to explore these issues, “in a way that brings the voices of men into these critically important conversations," the news division promised.
As part of the deal, NBC News will also have exclusive broadcast access to Shriver's “Shriver Reports” -- multiplatform investigations into the status of American women and their central role in the key issues facing our nation.
The next Shriver Report, to be released in early 2014, will address the “alarming financial insecurity among American women and families” – and hopefully reconcile this finding with the aforementioned profound impact of women’s rising influence and leadership.
Shriver, who, NBC News noted, is a mother of four, will remain based in Los Angeles, and will continue to produce outside television, film, book and live event projects under the auspices of her own production company.
In other TV-news news, CNN has unveiled the name of its new morning show with Chris Cuomo — father of three — in advance of its June 10 premiere:
Cuomo will host “New Day” with Kate Bolduan; Michaela Pereira, best known as co-host of Los Angeles’s highly rated morning program “KTLA Morning News,” has been cast as news reader, while Jim Murphy is senior executive producer and Matt Frucci is executive producer.