The Washington Post

Meredith Vieira on ‘Today’ trumps Katie Couric on ‘GMA,’ early stats say

Meredith Vieira appeared on “Today” Monday, which beat Katie Couric’s appearance on “GMA.” (NBC NewsWire/PETER KRAMER/NBC)

Monday’s “Today” averaged 4.9 million viewers, according to fast national ratings.

“GMA,” featuring the highly hyped return of former “Today” show sweetheart Couric, clocked nearly half a million fewer viewers.

The season to date gap between these two shows: 528,000 viewers.

(In the 25-54 age bracket – that’s the demographic news programs sell to advertisers — Monday’s “Today” posted 2.2 million viewers, which is about 444,000 better than “GMA,” according to those early stats.)

Monday is “Today’s” most watched day of the week, on average this season, though that probably has a lot to do with NBC having NFL football on Sunday nights in the fourth quarter. (The official broadcast TV season starts in mid-September).

Monday is also typically one of “GMA’s” lower rated mornings. “GMA” this season is doing its best numbers on Tuesdays and Wednesdays — the mornings after “Dancing with the Stars.”

Couric is co-anchoring “GMA” all this week while Robin Roberts takes a vacation. Couric’s getting ready to launch her syndicated daytime talk show in the fall; it’s being exec produced by her former “Today” show exec producer and distributed by ABC parent Disney.

After “GMA” announced its weeklong Couric booking, “Today” promoted some big “gets for the same week. Monday’s promised to be a “surprise legend” — who turned out to be NBC News correspondent Meredith Vieira announcing she would participate in NBC’s Olympic coverage of the Summer Games in London.

NBC noted Tuesday that “GMA” enjoyed bigger ratings two Mondays ago than it did this past Monday with Couric.

This is true: two Monday’s ago “GMA” averaged 4.974 million viewers.

Katie Couric, left, co-hosts with George Stephanopoulos on "GMA.” (Lou Rocco/AP)


Success! Check your inbox for details. You might also like:

Please enter a valid email address

See all newsletters

Show Comments
Most Read


Success! Check your inbox for details.

See all newsletters

Your Three. Videos curated for you.
Play Videos
Is fencing the answer to brain health?
Miss Manners: The technology's changed, but the rules are the same
Behind a famous and fast steam locomotive
Play Videos
This man's job is binge-watching for Netflix
How to survive a shark attack
What you need to know about trans fats
Play Videos
Michael Bolton's cinematic serenade to Detroit
How to avoid harmful chemicals in school supplies
Riding the X2 with D.C.'s most famous rapper
Play Videos
Full disclosure: 3 bedrooms, 2 baths, 1 ghoul
How to get organized for back to school
Pandas, from birth to milk to mom