Seated on the set of their new NBC reality series, in giant red chairs that looked like something left over from one of those carnival rides that give you vertigo, pop diva Christna Augilara, hip hop’s Cee Lo green, Maroon 5 frontman Adam Levine, and country crooner Blake Shelton pitched the network’s new pop-up “Idol” challenge, “The Voice” to reporters.
“I’m not looking for vocal acrobatics, who has the biggest range of high and low – I’m looking forward to getting moved,” Aguilera, who nearly vanished into her chair in her strapless red satin dress and red-bottomed Louboutins prattled on happily to reporters who’d been kept waiting for more than an hour for a promised 20-minute Q&A.
“It’s less about being judgmental and more about helping [singers] out,” said Levine, who spent much of the Q&A with his feet up on the chair’s built-in desk, staring towards the ceiling. Levine clearly been cast as the show’s merry prankster – or smug twit, depending on your outlook.
To refresh your memory: Back in December, while The Reporters Who Cover Television were picking manically at navel lint over the whole struggle-to-the-death battle shaping up between "American Idol" and Simon Cowell's "The X Factor" on competing broadcast networks Fox and Fox (wait a minute?!) NBC pulled a fast one, announcing it had landed U.S. broadcast rights to a hot new Dutch singing competition format called "The Voice of Holland." And suddenly, we’re looking at a war for the hearts and minds of America between Simon Cowell’s “The X Factor” on Fox, and NBC’s “The Voice.” This is far more interesting!
The original version of “The Voice” has displaced, not only “The X Factor” but also "Idol" and is now the most-watched talent show in Dutch TV history, NBC noted gleefully. In Holland, about 60 percent of the population that’s watching TV when “The Voice” is on are tuned in to the show.
On the other hand, “The Voice” also hails from the country that belched out “Big Brother” and “Fear Factor” -- so there are some cultural differences that could come into play as the new show migrates to the U.S.
Anyway, NBC’s turned this baby around so fast, “The Voice” will debut on April 26.
Meanwhile, Simon Cowell, who’s been doing “The X Factor” for years abroad, announced more than a year ago he was leaving “American Idol” at the end of last season in order to launch “The X Factor” on Fox. And yet, Simon’s won’t debut on Fox until this coming fall – the slow poke!
“The Voice” wins the Round 1.
Simon Cowell, on the other hand, has yet to unveil the celebrities he’s signed to join him as judges/mentors/host on “The X Factor.” And, he’s been teasing out for so long the will-she-won’t she thing, in re his former “Idol” colleague Paula Abdul, even we no longer care.
“The Voice” casting is pretty brilliant. Aguilera has been in the news a lot lately – mostly bad news. The producers of “The Voice” couldn’t be happier. In one month – February – Aguilera managed to not only stumble on stage at the Grammy Awards while performing a tribute to Aretha Franklin, but to also famously botch the National Anthem at the Super Bowl. This month she’s still going strong, having already been detained for public drunkenness.
Aguilera could be the new Paula.
Cee Lo, meanwhile, is no slouch on the publicity front, having stolen the show at that Grammy Awards telecast when he sang a duet of his tune “[Expletive] You” while dressed as the iconic NBC peacock logo in meta-protest of Comcast’s decision to kill that NBC logo (Paltrow was wearing clown shoes).
And Carson Daly, ironically, was Ryan Seacrest before Ryan Seacrest was Ryan Seacrest. Back in the late 90s, he hosted and executive produced MTV’s "Total Request Live" (aka “TRL”) which, NBC reminisced, “transformed an afternoon music video program into a must-stop on the publicity circuit for musicians, movie stars and entertainers alike.”
Tuesday, he monitored the Q&A, dressed in jeans, black leather jacket and exactly 26 hours of growth on his chin. Daly wanted the press to know that he “can attest to this”: the level of talent among wannabes they have lined up for this show is “above and beyond, by leaps and bounds” anything he’s ever seen on any of those other, aforementioned singing competition series.
“This show picks up where the others leave off,” Daly said.
And what of Shelton? Well, he represents the country music voting bloc. And, he’s about to co-host the Academy of Country Music Awards with Reba McEntire. While will air on CBS on April 3 – making for a big fat plug for the “The Voice” premiere about two weeks later.
“The Voice” wins Round 2.
“The Voice” is being produced by Mark Burnett - of "Survivor," "The Apprentice" and "Sarah Palin's Alaska" fame. Also producing: John de Mol, who created the show's Dutch format and executive-produces that version. DeMol’s also the guy to hold responsible for “Big Brother” and “Fear Factor.”
Each week, Aguilera, Green, Levine and Shelton will coach a team of singers throughout the competition. Wannabes will be eliminated, and yes, viewers get to participate in the elimination, until each celebrity has just one team member left. Those four singers will battle in a live finale to win the crown "The Voice of America" - or whatevs - and land a recording contract.
But every singing competition's gotta get a gimmick. In this case it’s -- revolving chairs!
If a judge is impressed with a contestant’s voice, he/she pushes a button to plant their flag in that wannabe. At that point, the judge’s chair – swivels! They will face the singer for the first time.
If more than one coach selects a singer, the power shifts to the contestant, who gets to pick which coach he or she wants to work with. Ooh snap!
“It’s like the NBA draft except the players get to choose their teams,” Burnett told reporters with that mischievous smile he has.
Once the teams are set, coaches work with their singers. Like some documentary on National Geographic Channel about animals that eat their young, the coaches weed out their own weakest team members until only the strongest have survived.
You can see where this is heading: a finale in which four singers are left standing to compete in a boffo finale – and one gets crowned The Voice, wins a recording contract and a cash prize of $100,000 which NBC should really beef up cause it seems pretty skimpy by today’s singing competition standards.
Meanwhile, here’s Aguilera botching the lyrics to the national anthem:
And here’s Cee Lo’s scene-stealing Grammy performance:
...and here’s a Blake Shelton performance from this year’s CMA Awards: