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TV Column
Posted at 06:33 PM ET, 07/10/2012

On Savannah Guthrie’s first day, ‘GMA’ beats ‘Today’ in the ratings


Al Roker, Shawn Colvin, Savannah Guthrie, Matt Lauer and Natalie Morales on Savannah’s first day. (NBC NewsWire - Episodic)
The day that NBC trotted out Savannah Guthrie as the answer to its “Today” show ratings problem, rival “GMA” attracted more viewers.

On Guthrie’s first official day replacing Ann Curry as Matt Lauer’s co-host on NBC’s morning infotainment show, “Today” (4 million viewers) fell short of “GMA” (4.4 million), according to early stats.

“GMA” also beat “Today” among 25- to 54-year-old viewers.

If those numbers hold up when final ratings come in, it’ll be the first time that the ABC show has outstripped the NBC show on a Monday since 2006.

“GMA” has been beating “Today” in the ratings some weeks of late — usually based on wins on Tuesdays and Wednesdays. Those are the days that “GMA” often features segments on ABC’s prime-time dance competition “Dancing With the Stars” from the previous night.

By  |  06:33 PM ET, 07/10/2012

 
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