As the days get closer to Discovery Communications upfront presentation to advertisers in New York on Thursday, the OWN announcements continue. Tuesday, the Oprah Winfrey Network confirmed a distribution deal with Comcast to extend carriage of the network.
There was not one scrap of detail about what the Comcast deal actually is: “Specific details of the multi-year agreement were not disclosed,” the release noted.
According to a report in the Wall Street Journal, Comcast currently carries OWN without paying subscriber fees. But along with this new deal (which will increase OWN’s overall availability from 80 million homes to 83 million homes), Comcast will start paying fees next year, the WSJ said. And 17 million of those homes will be from Comcast subscribers.
The release re-iterated last week’s news that OWN has seen an uptick in first quarter ratings: Compared to the first quarter of 2011, OWN is up by 20,000 viewers.