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TV Column
Posted at 04:08 PM ET, 10/23/2012

President Obama to take questions in MTV special


President Barack Obama will appear on MTV this week. (David Kohl - AP)

President Obama will take questions in a live half-hour special on MTV on Friday — two days after he’s scheduled to be Jay Leno’s guest on NBC’s “Tonight Show.”

Sway Calloway will host “Ask Obama Live: An MTV Interview With The President,” live at 5 p.m. ET from the White House; MTV’s Andrew Jenks will be posted at a Washington college with students who have questions. West Coast viewers will see a tape-delayed telecast of the special, which also will be run on MTV2, mtvU, MTV Hits, and MTV Jams, and MTV’s network’s website and mobile platform.

Obama’s also in talks, as is GOP hopeful Mitt Romney, about being interviewed, separately, on the eve of Election Day, during halftime of ESPN’s “Monday Night Football.”

Four years ago, then Sen. Barack Obama and GOP rival Sen. John McCain also sat down for separate interviews that ran during “Monday Night Football halftime.

This year, the candidates had hoped to be interviewed on NBC’s “Sunday Night Football” which draws about twice as many viewers as does “MNF” on the cable network. But NBC ixnayed that, reports SportsBusiness Journal.

MTV has invited “the MTV audience” to submit questions, for the President’s Friday special, on the Viacom-owned network’s Facebook page and Twitter account. No word how MTV will weed out questions from, say, 40-year olds.

Except maybe to toss all questions that aren’t about jobs, the cost of college, rising student loan debt, social issues like LGBTQ rights, and immigration, which, MTV said in its announcement, are the issues on the minds of MTV’s target audience.

MTV noted 45 million 18-29 year olds are eligible to vote this election.

The network noted it has also invited GOP presidential hopeful Mitt Romney to participate in live half-hour special, and also hopes to conduct a sit down interview with Romney in advance of Election Day.

MTV’s Obama special news comes one day after its cable cousin, the Viacom-owned Nickelodeon, declared Obama the winner of this year’s presidential race, as voted upon by Nick’s kid viewers. Obama won in a landslide, receiving 65 percent of the vote, to Romney’s 35 percent. Nickelodeon noted yesterday it’s Kids Pick the President vote has correctly named the winner, in advance of Election Day, in five of the past six presidential elections.

By  |  04:08 PM ET, 10/23/2012

 
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