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TV Column
Posted at 07:05 PM ET, 07/20/2011

Ratings for Rupert Murdoch’s appearance, and Jon Stewart talking about it? About the same.

BSkyB Chairman James Murdoch and News Corp Chief Executive and Chairman Rupert Murdoch appear before a parliamentary committee . (REUTERS TV - REUTERS)
About as many people watched faux news anchor Jon Stewart’s take on NewsCorp. CEO Rupert Murdoch’s day of humble-and-shaving-cream pies eating before a Parliamentary committee as had watched Murdoch’s actual appearance during the day via various cable news network.

About 2 million people in the United States watched, live, “The most humble day”of Murdoch’s life, in which he told members of Parliament he is not responsible for the phone hacking of a 13-year-old murder victim and terrorist victims, done by the NewsCorp. newspaper News of the World, then got a shaving cream pie in the kisser.

They were watching across Fox News Channel, CNN, MSNBC, CNBC, and Fox Business Network. (Murdoch’s appearance was also carried on C-Span and Bloomberg News, but neither is rated by Nielsen).

Hours later, about 1.8 million got Jon Stewart’s version of “Horrible Bosses” on his Comedy Central program “The Daily Show.”

Murdoch’s own Fox News Channel copped the biggest daytime crowd – around 860,000 viewers – though that was actually 10 percent fewer viewers than FNC generated the day before, between 9:30 a.m. and 12:30 p.m., which is approximately the time during which Murdoch and his son, James, took questions, and Murdoch nodded off once.

Another 418,000 people went with CNN, and around 365,000 opted for MSNBC to watch the Murdochs live.

The rest were scattered between FBN (96,000) and CNBC (269,000).

By  |  07:05 PM ET, 07/20/2011

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