Rihanna, who’s turning into the Charo of singing-competition series, is finally getting a competition show of her own.
Only it’s about fashion instead of singing. Because Rihanna is a “fashion icon,” the “epitome of style” and a “trendsetter” who has a “powerful and unique point of view that transcends every aspect of pop culture including fashion,” Style network said in Wednesday’s announcement.
And because, the singer added: “Fashion has always played an integral part in my life and career.”
Anyway, the NBC Universal-owned cable network that’s home to “Tia & Tamera,” “Jerseylicious” and “Giuliana & Bill” has ordered 10 one-hour episodes of “Styled to Rock,” in which Rihanna herself will hand-pick 12 wannabe designers and give them the opportunity to create free outfits for “A-list celebrity talent.”
Do these people ever pay for anything?
To help the aspiring designers reach their ultimate artistic potential, Rihanna will enlist the guidance of top experts from the fashion industry to serve as mentors.
Each week, the designers will be tasked with styling “an A-list star.” That week’s celebrity guest will determine which designer created the outfit they like best. . . . I mean, which designer “best achieves their vision,” who advances to the next week of competition. The remaining designer must meet in tribal council with the mentors, to determine where they fell short and whose flame will be extinguished that week.
No actual A-listers are mentioned in the announcement, but Will Smith’s Overlook Entertainment is one of the production companies, so that’s maybe a clue.
Style said that “Styled to Rock” will be executive-produced by Robyn Rihanna Fenty — yeah, right, whatevs — and actually produced by Overlook and by Shed Media, whose credits include “Supernanny,” “The Real Housewives of New York City,” “Who Do You Think You Are?” “Bethanny Ever After,” All American Muslim” and “Basketball Wives.”