When the Reporters Who Cover Television weren’t alternately reveling in the outline of Anne Hathaway’s nipples under her Prada gown at the Oscars, and scolding Oscar host Seth MacFarlane for his show opening “We Saw Your Boobs” performance number (“‘We Saw Your Boobs’ celebrates rape on film,” raged Salon.com!), they were reveling in a MacFarlane tweet that he would never host the show again.
“No way. Lotta fun to have done it, though,” MacFarlane tweeted Tuesday morning in response to a direct question on the subject.
Not exactly news, MacFarlane having already said same to Entertainment Weekly about a week before the Oscars. But when it comes to covering Hollywood, a story worth reporting once is worth reporting twice.
“I just can’t take that kind of time out of my schedule” again, he explained to Entertainment Weekly.
Besides, he correctly forecast, “I’m. . .going to get savaged in the press.”
TV critics may have hated MacFarlane’s performance at Sunday’s 85th Academy Awards, but 40.3 million viewers lapped it up — the biggest audience for an entertainment program on any network in three years.
Likewise, ABC suits must be slapping each other — as well as producers Craig Zadan and Neil Meron — on the back after MacFarlane’s will-he/won’t-he roller-coaster ride delivered 30 percent more 18- to 34-year-old guys than last year’s ceremony.
That age bracket is not only MacFarlane’s fan base — it’s also Madison Avenue’s most coveted prize.