Most Read: Entertainment

Trove link goes here
TV Column
Posted at 10:07 AM ET, 08/29/2012

‘The Daily Show’ thickest with Super Democrats; ESPN college football densest in Ultra Conservatives says study


“The Daily Show With Jon Stewart” (Martin Crook - AP)

Emmitt Smith and Cheryl Burke, celebrate their win on "Dancing with the Stars the Results Show.” (ADAM LARKEY - AP)

Need to reach ultra-conservatives with your political message? Advertise on ESPN’s regular-season college football coverage or NBC’s “Today With Kathie Lee & Hoda,” or become a proud sponsor of PBS’s “Antiques Roadshow.”

Those three shows have the highest concentration of ultra-cons in all of TV, according to a new report by marketing research company Experian Simmons.

Got a message for Super-Democrats? Say it on Comedy Central’s “The Daily Show With Jon Stewart,” Comedy Central’s “The Colbert Report” or NBC’s faux-late-night-show comedy, “30 Rock,” where they tend to gather.

Just in time for the party conventions comes this study on the TV shows with the highest concentration of each political party’s most loyal party voters. Surprised that ESPN college football and Stewart’s faux-news program top the Super-GOP and Super-Dem categories, respectively? Didn’t think so.

But also scrutinized for their TV viewing habits were three important swing-voter segments during this election cycle: Mild Republicans, On-the-Fence Liberals and something called Green Traditionalists — who, it appears, are those viewers who swing well to the right on abortion and Social Security, but think there might be something to this climate change thing.

In the country’s dozen-ish swing states this election, all those Dark Money Groups and Super PACS will want to buy time in the shows that attract the highest concentration of viewers they’re trying to reach, says Matt Tatham, spokesman for Experian Simmons (a unit of global information company Experian).

If it’s Mild Republicans you’re trying to sway, CBS’s “Rules of Engagement” is where they gather in the highest concentration.

On-the-Fence Liberals, however, are as plentiful as wildebeest at a Botswana watering hole on BBC America’s “The Graham Norton Show.”

And you’ll never guess what show has the thickest concentration of Green Traditionalists: “Lizard Lick Towing” — the truTV “actuality” series about Ron and Amy Shirley, and their vehicle repossession company in Lizard Lick, N.C.

And if “Lizard Lick” ad time is all sold out, buying time on TLC’s “Extreme Couponing” is nearly as good. Strangely, there’s not an environmental show in their Top-20 list, unless you count PBS’s “Nova” at No. 19 — and maybe truTV’s “Storage Hunters” at No. 14. Green Traditionalists do not college in big numbers around scripted TV programming, it would appear.

Super-Democrats, on the other hand, can be found in abundance watching Showtime’s drunks-can-be-cute-too drama “Shameless,” ABC’s family comedy “Modern Family” and HBO’s sex-and-swords drama “Game of Thrones,” among other scripted programs making that group’s Top-20 list.

Ultra-Conservatives, meanwhile, like the “Today” show (especially the hour with Kathie Lee and Hoda), ABC’s “Dancing With the Stars” (especially results night) and CBS’s “NCIS.”

Mild Republicans prefer FX’s “Sons of Anarchy,” as well as the syndicated “TMZ,” even though it’s mostly about Hollywood celebrities.

On-the-Fence Liberals are all over Adult Swim’s “Aqua Teen Hunger Force” and such other animated comedies as Comedy Central’s “Futurama” and Fox’s “Bob’s Burgers” and “The Simpsons.”

How do they know? The Simmons National Consumer Study surveyed about 25,000 U.S. adults selected at random — that’s how.

Non-news shows with highest concentration of key voter segments:

SUPER DEMOCRATS

1. The Daily Show with Jon Stewart (Comedy Central)

2. The Colbert Report (Comedy Central)

3. 30 Rock (NBC)

4. Shameless (Showtime)

5. Modern Family (ABC)

6. Game of Thrones (HBO)

7. Project Runway (Lifetime)

8. Saturday Night Live (NBC)

9. Parks and Recreation (NBC)

10. The Soup (E!)

11. Parenthood (NBC)

12. The Killing (AMC)

13. Mad Men (AMC)

14. Watch What Happens Live (Bravo)

15. Anthony Bourdain: No Reservations (Travel Channel)

16. Chelsea Lately (E!)

17. Tosh.0 (Comedy Central)

18. Glee (Fox)

19. Millionaire Matchmaker (Bravo)

20. Hockey Central (Versus)

ULTRA CONSERVATIVES

1. College Football Regular Season (ESPN)

2. Antiques Roadshow (PBS)

3. Today with Kathie Lee & Hoda (NBC)

4. College Football Regular Season (ESPN2)

5. Dancing with the Stars: Results Show (ABC)

6. NCIS (CBS)

7. Undercover Boss (CBS)

8. Hawaii 5-0 (CBS)

9. Wheel of Fortune (Syndicated)

10. ABC Saturday Night College Football (ABC)

11. The Today Show (NBC)

12. Dancing with the Stars (ABC)

13. Big 12 College Football (FSN)

14. Property Brothers (HGTV)

15. House Hunters ( HGTV)

16. The Biggest Loser (NBC)

17. Shark Tank (ABC)

18. The Bachelor (ABC)

19. College Basketball Regular Season (ESPN2)

20. Days of our Lives (NBC)

MILD REPUBLICANS

1. Rules of Engagement (CBS)

2. Sons of Guns (Discovery)

3. Brad Metzler’s Decoded (History)

4. Sons of Anarchy (FX)

5. TOSH.O (Comedy Central)

6. The Glades (A&E)

7. Gold Rush (Discovery)

8. Deadliest Catch (Discovery)

9. Pawn Stars (History)

10. Holmes Inspection (HGTV)

11. Storage Wars (HGTV)

12. The Big Bang Theory (CBS)

13. American Pickers (History)

14. Top Shot (History)

15. American Restoration (History)

16. The Soup (E!)

17. Chelsea Lately (E!)

18. TMZ (Syndicated)

19. Two and a Half Men (CBS)

20. Revenge (ABC)

GREEN TRADITIONALISTS

1. Lizard Lick Towing (truTV)

2. Extreme Couponing (TLC)

3. Four Weddings (TLC)

4. Covert Affairs (USA)

5. Blue Bloods (CBS)

6. The Mentalist (CBS show, in syndication on TNT)

7. 19 Kids and Counting (TLC)

8. White Collar (USA)

9. Hot in Cleveland (TV Land)

10. Minute to Win It (NBC)

11. Little Couple (TLC)

12. Rizzoli & Isles (TNT)

13. The Closer (TNT)

14. Storage Hunters (truTV)

15. Castle (ABC)

16. Hawaii Five-0 (CBS)

17. College Football Regular Season (ESPN2)

18. Only in America with Larry the Cable Guy (History)

19. Nova (PBS)

20. Hoarding: Buried Alive (TLC)

ON THE FENCE LIBERALS

1. The Graham Norton Show (BBC America)

2. Aqua Teen Hunger Force (Adult Swim)

3. Top Gear (BBC America)

4. TOSH.O (Comedy Central)

5. American Dad (Fox)

6. Robot Chicken (Adult Swim)

7. Wilfred (FX)

8. Futurama (Comedy Central)

9. Bob’s Burgers (Fox)

10. It’s Always Sunny in Philadelphia (FX)

11. Louie (FX)

12. Ink Master (Spike)

13. The Simpsons (Fox)

14. Up All Night (NBC)

15. The Daily Show with Jon Stewart (Comedy Central)

16. Squidbillies (Adult Swim)

17. Breaking Bad (AMC)

18. The Soup (E!)

19. Weeds (Showtime)

20. The Office (NBC)

By  |  10:07 AM ET, 08/29/2012

 
Read what others are saying
     

    © 2011 The Washington Post Company