“The Five” debuted on July 11; in the third quarter of 2011, it averaged 1.4 million viewers.
While, when Beck debuted on FNC at 5 p.m., he averaged a primetime-esque crowd of 2.2 million viewers, and his audience went up after that, in his last full month on the FNC schedule, the controversial show host averaged about 1.6 million viewers.
And, in Monday’s announcement, Paul Rittenberg, exec vp of ad sales at Fox News noted that with “The Five” FNC’s top advertisers are “once again” embracing the timeslot. You do the math.
“The Five” is currently the No. 6 ranked show in all of cable news; in its timeslot it routinely clocks more viewers than CNN and MSNBC combined.
According to Monday’s announcement, the rotating roundtable replacing Glenn Beck going forward includes: Dana Perino, Bob Beckel, Eric Bolling, Juan Williams, Kimberly Guilfoyle, Greg Gutfeld, and Andrea Tantaros.