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TV Column
Posted at 02:34 PM ET, 10/03/2011

Ty Pennington joins ABC talk show ‘The Revolution’


Ty Pennington (Courtesy of Sears)
“Extreme Makeover: Home Edition’s” exuberant host Ty Pennington has joined the list of talking heads on ABC’s new daytime talker “The Revolution,” premiering in January.

Ty will battle for the spotlight with the previously announced “The Revolution” hosts Tim Gunn — star and notable “mentor” of Lifetime’s “Project Runway,” and fitness and nutrition celebrity Harley Pasternak, who is maybe best known for the 5-Factor Fitness diet.

The addition of Ty is not entirely surprising, given his ABC connections -- and “The Revolution” is being produced by the same company that produces the new weight-loss” edition of ABC’s “Extreme Makeover.”

It’s unclear who’s scratching whose back here: Ty’s “Extreme Makeover: Home Edition” is no longer the ratings force it once was. This past Sunday, for instance, it attracted about 7 million viewers — finishing well behind NBC’s Sunday football game (18 million viewers) and CBS’s “The Amazing Race” (10.8 million) — and finished in fourth place among English language broadcast networks among the 18-49 year old viewers ABC targets, also behind Fox’s Sunday comedies.

So how does the goofy/quirky “Trading Spaces” carpenter turned Disney design-guru-cum-product-pitcher fit into a show, the hook of which is that each week some woman’s five month weight-loss journey will time-lapse in just five days, with daily results, and her final transformation revealed on Friday?

According to Brian Frons, head of daytime TV at Disney/ABC Television Group, the new daily show will ambitiously (and, we might add, Oprah-esquely) attempt to “help viewers complete transformations in all areas of their lives, including family, physical, and emotional well-being, fashion, home design, personal finance, food, jobs and more.”

Ty’s empire already includes Ty Pennington Impressions with Westminster Fabrics, the Signature Home Furnishings by Ty Pennington line, a seasonal home décor line carried at Sears called Ty Pennington Style, and a flooring line called Ty Pennington Collection for Lumber Liquidators, available in stores and online nationwide.

By  |  02:34 PM ET, 10/03/2011

 
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