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TV Column
Posted at 02:58 PM ET, 05/02/2012

YouTube pitches new channels to advertisers during TV networks’ upfront frenzy


Google and YouTube on Tuesday announced additional YouTube channels from the U.S. Olympic Committee, a channel with short films about the lives of women, a channel with the parent organization of the Tribeca Film Festival, etc.

 The announcements are part of  the company’s pitch to advertisers, and coincides with the cable networks’ “upfront” presentations to those same ad execs — and less than two weeks before the broadcast TV networks kick off their so-called Upfront Week in New York, at which they unveil their new lineups to Madison Avenue in hopes ad suits will commit big bucks to the new lineups “up front.”

Here’s a portion of Google’s announcement:

YouTube welcomes filmmakers Jon Avnet (Black Swan, Fried Green Tomatoes, Risky Business) and Rodrigo Garcia (Albert Nobbs, In Treatment, Mother and Child), who have joined forces to create WIGS ... a channel producing original, scripted dramatic series and short films about the lives of women. Virginia Madsen, Stephen Moyer, Caitlin Gerard, Jennifer Garner, Alfred Molina and Julia Stiles star in the first three series, with Jennifer Beals, America Ferrera, Dakota Fanning, Michael C. Hall, Alison Janney and other acclaimed actors starring in upcoming series. The content will also feature documentaries, behind-the-scenes videos, and other unscripted content, all starring female leads, and will launch in May.

Also coming to YouTube is the TeamUSA channel... from the United States Olympic Committee, which will include original content featuring 2012 U.S. Olympians, hopefuls and legends from years’ past, instruction from Olympic sport coaches, and historical Olympic Games footage. The channel will be sponsored by AT&T.

Tribeca Enterprises, the parent company of Tribeca Film Festival and the distribution label Tribeca Film, has teamed up with YouTube partner Maker Studios, to bring a new channel called The Picture Show to YouTube later this year.  

And coming to YouTube this Fall on Machinima... and Halo Waypoint ... is Halo 4: Forward Unto Dawn, a new live action series that leads into the events of Halo 4.

The new channels announced today join a roster of YouTube original channels that includes Machinima, DanceOn, Nerdist, U look haute, the Warner Sound and more; and feature talent like Rainn Wilson, Amy Poehler, Jay-Z , Walter Latham, Electus, Jon M. Chu, The Onion, Justin Lin, and Participant Media.  

 

By  |  02:58 PM ET, 05/02/2012

Tags:  google, youtube, olympics

 
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