With a voice-over from radio broadcaster Paul Harvey’s 1978 speech at the Future Farmer’s of America convention, Ram trucks delivered a spiritually-themed Super Bowl ad Sunday night titled ‘Farmer:’
And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.
God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer . . .
It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk. Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what dad does. “So God made a farmer.”
The commercial closes with a nod “to the farmer in all of us.”
Michael Wayland of Mlive.com reports that for the commercial, “Ram commissioned ten noted photographers including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markus to document American farm life, yielding a beautiful and comprehensive catalog of farming images.”
God also made an appearance --a la the “Virgin Mary grilled cheese" --in an ad for Tide in ‘Miracle Stain.’ A man accidentally drops salsa on his game day 49ers jersey, only to find that the splattered image is that of the great one: Joe Montana. At the end of the clip, an act of God --in the guise of an industrious Ravens fan--removes the stain from the jersey. “No stain is sacred,” quips Tide in the final scene.