“We sought a slogan that would simply but directly capture our message and be the focus of our cause. While we considered other possibilities, ‘Choose the Right,’ a phrase familiar to our faith and upbringing, made sense; simple but direct.”
Stephen Steele, leader of a grassroots effort called Romney “Choose the Right” Initiative, on developing a faith-based slogan to rally other Mormons for the Republican presidential candidate.
Read more in the Faith 2012 Quote Archives
Republican presidential candidate former Massachusetts Gov. Mitt Romney speaks at Microsoft headquarters Thursday, Oct. 13, 2011, in Redmond, Wash. (AP Photo/Elaine Thompson)
(Elaine Thompson - AP)