Can Romney win in an air war?
One reason for doubting Mitt Romney’s inevitability is that the GOP primary has played out mostly through televised debates. You can see evidence of that in this report: this year’s primary is shaping up to be the cheapest since the 1990s.
What that really means is that, so far, there haven’t been many television ads. But there will be. And television ads are where Romney’s weaknesses -- in particular, his past flip-flops -- really matter. In a debate, Romney just says he isn’t a flip-flopper.The viewers don’t see this:
That’s from the Huntsman campaign. And as we get closer to the primaries, ads like it will blanket the airwaves, not just YouTube. We don’t yet know what that will do to Romney’s support, or to perceptions of his electability.