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‘I thought, why not pair risk adjustment with Samuel L. Jackson’

at 02:21 PM ET, 04/11/2012


(Payment Reform Made Meme)

Attention, wonks: We may have stumbled onto the world’s wonkiest Tumblr.

Payment Reform Made Meme launched yesterday, much to the delight of health-care nerds across the country. If you’ve ever wanted to see Simba and Mufasa from “The Lion King” discuss government regulation of health-care pricing, or see Ryan Gosling whisper sweet nothings about global payments, this would be your chance.

The Tumblr is the brainchild of Ari Fertig of Health Care for All Massachusetts. When I caught him this morning, he immediately described his meme-ifying of health-care policy as “by far the geekiest thing I’ve ever done.”

“We’re in the middle of trying to push for payment reform in Massachusetts right now, and one of the things that’s really important to consumer groups is getting a prevention trust with dedicated funding,” said Fertig, 26. “So I started with the Dos Equis guy endorsing that. And then it was like, I thought, ‘Why not take these ridiculously complex factors like risk adjustment and pair them with Samuel L. Jackson.’ ”

Fertig’s goal is to make payment reform a little more accessible — and a lot less boring. “I’ve spent the better part of this year working on payment reform and health-care policy and any time you can make it fun, I think that really helps,” he said.

His more long-term hope? “My dream,” Fertig said, “is that one day Samuel L. Jackson will say ‘social factors and risk adjustments.’ ”

 
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