Back to previous page


The future of advertising — and media — in one graph

By Ezra Klein,

Via The Next Web, here’s a telling chart from mobile analytics company Flurry comparing where advertisers spend their dollars to where consumers spend their time.

The red boxes are mine. Think about this in terms of the ratio of ad dollars to time spent. Print is 1:6. The web is 16:22. Mobile is 1:23. That’s not sustainable.

I take this graph as fundamentally optimistic. There’s a lot of money to be made in advertising online and on mobile platforms. And since the future of advertising is also the future of how we’ll fund mass information, that’s likely to mean that there’s a lot of information that we’ll be able to fund online and on mobile platforms. The business model behind printed news might be dying. But the business model behind information is just transitioning. At least, I sure hope so.

© The Washington Post Company