â€śTheÂ ad warsâ€ť is an election series Wonkblog is running in which George Washington University political scientist (andÂ Monkey CageÂ founder) John Sides shows you whatâ€™s really happening on the airwaves.
The Washington Postâ€™s advertising data has now been updated through Nov. 4, andÂ shows that an already intense flow of advertising to battleground states became even more so. Â All told, more than 120,000 ads aired between Oct. 28 and Nov. 4, nearly double what was aired Oct. 21-27.
The final push from the Romney campaign and its allies is evident. Â For the first time this fall, they aired more ads than did the Obama campaign and its alliesâ€”about 7,500 more.
As was true in the previous week, this weekâ€™s massive spike in Republican spending was driven largely by super-PACs. Â The Obama campaign also increased its advertising, but not by enough to match Romney and the Republican super-PACs combined.
The trend in the battleground states reveals a strong push by the GOP nearly across the boardâ€”including Florida, Nevada, Iowa, and especially Pennsylvania. This confirms much of the reporting about the renewed Republican interest in Pennsylvania. Â Both Romney and Republican super-PACs increased their spending in the Keystone State last week. Â Note also that the Democrats closed the previous weekâ€™s gap in Ohio. Â Last week, the two sides were nearly at parity there.
In closing, Iâ€™ll repeat what Iâ€™ve said in nearly every one of my posts on the ads. Because the effects of ads decay quickly, this last weekâ€™s advertising may be more important than anything that aired even as recently as mid-October. Â But did either party get enough of an advantage for the advertisements to do more than cancel each other out? Â After tomorrow, we can begin to answer this question.