Obamacare ads are starting to get weird and kind of creepy

September 19, 2013

Obamacare's marketplaces open for enrollment less than two weeks from now, and that means we're now seeing a wave of advertisements, aiming to convince people either to buy health coverage–or stay away from it completely. Media tracking firm CMAG expects that, by the time of Affordable Care Act's fifth birthday, more than $1 billion will be spent on health law advertising.

Some of these ads are what you would expect, with a bit of a regional flare. Here's a Maryland crab fisherman who looks like he might be interested in buying health coverage. There's an animation about some fit looking Kentuckians interested in learning about their options.

As we've hit the final stretch before the health law launch, however, things have taken a turn for the decidedly weird. Here's what I've been seeing in terms of Obamacare ads over the past few weeks.

There's the one from Oregon that looks like an acid trip. 

For what it's worth, Oregon's state motto is "alis volat propiis," which is Latin for "She flies with her own wings" so the flying guitar kind of makes sense? Anyway, moving on!

There's one that features a creepy Uncle Sam performing a gynecological exam. 

I've spent a lot of time reading the Affordable Care Act and would like to assure readers that nothing requires doctors to wear a really weird Uncle Sam mask during appointments.

There's the one where a woman gets attacked by a raccoon. 

Because what is health insurance if not an assurance that the animals who live in your garbage can cannot kill you.

There's one that puts a massive Paul Bunyan on a bus. 

Thanks Minnesota!

And then there's the one that tries to capitalize on America's love of Sharknado.

Watch out, America: An Obamacarenado of Obamacare advertising is coming your way.

 

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Brian Fung · September 19, 2013