Although he has only been India's prime minister for about a month, Narendra Modi has already beaten the White House -- on Twitter.
Even though having a huge amount of Twitter followers in a country that has a median age of 26 with 200 million active Web users seems natural, this is still a significant milestone. In 2009, there was only one Indian politician on Twitter -- Shashi Tharoor, who then had only 6,000 followers according to NDTV. Now, he has more than two million followers and is the second-most followed politician, behind Modi.
Dubbed “India’s first social media election” by CNN -- Twitter, Facebook and Google played a huge role in the new prime minister’s campaign. On Holi, a Hindu festival which took place in April, he sent his followers Direct Messages on Twitter, wishing them a happy holiday. Beyond that, he used GoogleHangouts and holograms during campaign appearances.
In 2013, 20 million Indian election-related conversations took place on Twitter. Modi, unlike his opponent Rahul \Gandhi, used Twitter relentlessly, and yes -- he posted a selfie.
— Narendra Modi (@narendramodi) April 30, 2014
His victory tweet became the most retweeted one in Indian history, though not as popular as Obama's.
India has won! भारत की विजय। अच्छे दिन आने वाले हैं।
— Narendra Modi (@narendramodi) May 16, 2014