Adgate Says Super Bowl TV Ads Are Worth Cost

Jan. 4, 2012

Jan. 3 (Bloomberg) -- Brad Adgate, director of research at New York-based Horizon Media Inc., talks about the cost of advertising spots for this year's Super Bowl, the outlook for viewership and the National Football League's marketing strategy. Comcast Corp.'s NBC Universal has sold out its 30-second spots for this year's Super Bowl, getting as much as $4 million per slot, according to NBC Sports spokesman Chris McCloskey. Adgate speaks with Lisa Murphy on Bloomberg Television's "Street Smart." (Source: Bloomberg)

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