Air Jordans: 26 years of the coveted collectible sneaker
Nike has a tradition of creating shoes that inspire a cult following.
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Air Jordan XI
The Air Jordan XI was the first basketball shoe to have patent leather. Nike aimed for a "formal look." The Air Jordan XI was first released in the 1995-96 season for $125. The shoe was rereleased in 2011 for $180. Nike revenue, 1996: $6.5 billion.
Courtesy of Nike /
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