McBee Strategic launches advertising unit with Glover Park veteran

March 14, 2014

McBee Strategic, the lobby shop turned full service business advisory firm, has created an advertising unit under the watch of former Glover Park veteran Josh Lahey, the firm announced last week.

Lahey has joined McBee as executive vice president and director of advertising. The advertising unit is part of McBee’s communications group, which is led by Eric Bovim, co-founder of Gibraltar Associates, the public relations firm that was absorbed into McBee in January 2013.

The move is the latest in McBee’s rapid expansion into advisory services that go beyond the firm’s roots in traditional lobbying. Since its founding in 2002 as a small lobby shop, McBee has added a government capital group, a business advisory unit, a research and analytics group, a communications group (Gibraltar) and now, advertising capabilities.

“You’re seeing McBee trying to build end-to-end solutions for companies doing business in Washington,” Lahey said.

The advertising group will work with companies, associations and nonprofits to design paid media campaigns including search engine marketing campaigns and television ad buys, Lahey said.

Lahey had been at Glover Park, the lobby and PR firm that was acquired by holding company WPP in 2011, for nearly 10 years, most recently as managing director specializing in advertising, media buying and crisis communications. Before that, he was a Democratic strategist and worked on the 2000 Gore presidential campaign.

LSAT takers went up for first time since 2010

The number of people who took the Law School Admission Test went up in February compared with the same month a year ago, according to data recently released by the Law School Admission Council.

The uptick is slight — just 1.1 percent, from 19,286 to 19,499 people. However, it is the first time since June 2010 that more people took the LSAT compared with the same month the year before. The LSAT is administered in June, October, December and February.

It is too soon to tell whether the minor boost will mark a reversal of the general decline in interest in law schools, evidenced by the shrinking numbers of people who are applying and enrolling at the nation’s law schools since 2010. Overall, the number of people who took the LSAT in 2013-14 is still down 6 percent compared to 2012-13, the fourth consecutive year that the number of LSAT takers has declined.

Catherine Ho covers law and lobbying for the Capital Business section of The Washington Post. She previously worked at the LA Daily Journal, the Los Angeles Times, the Detroit Free Press, the Wichita Eagle and the San Mateo County Times.
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