Editor’s note: At least one business is taking into account the needs of us ‘bingers’
By Dan Beyers,
Hello, my name is Dan, and I have a problem. I like to binge.
I’m not sure when it happened. One day I woke up and found I had no patience for weekly television shows anymore. At first, I considered my lack of interest to be evidence of evolutionary advancement; I simply had become too cultured for the drivel the networks air these days.
Then, I happened to be killing some time on my iPad when I downloaded an app for ABC and fired up an episode of “Modern Family.”
Ha, not bad.
So I clicked on the next one.
And the next one.
Before I knew it, I had run through the entire first season.
It was a month or so before I returned to the show, and then boom, another season out of the way.
It didn’t take long to realize that my overindulgence involved more than television. I can get lost surfing the Web, chasing down this rabbit hole and that. I went to work early one Saturday building one of those online photo albums on Shutterfly; when I looked up it was after lunch.
I wonder if these single-minded benders aren’t in some way trying to balance a life that is otherwise preoccupied with multi-tasking. I suspect that has implications for business.
Ted Sarandos, the chief content officer for Netflix, confirmed as much in a February blog post when he talked about the way the video service was making its entire season of “Lilyhammer” available all at once.
“Conventional TV strategy would be to stretch out the show to keep you coming back every week. We are trying to give our members what they want: choice and control,” he wrote.
Recently, I logged into Netflix to finally see the last season of “Friday Night Lights.” Then I became a zombie watching “Walking Dead.”
Once I thought I had my viewing under control.
After all, how can you be an addict if you only watch to excess once in a while?