LivingSocial sales executive pursues reality TV fame on “Private Lives of Nashville Wives”


Jenny Terrell of “Private Lives of Nashville Wives” is also vice president of local sales for District-based LivingSocial. (Justin Stephens/TNT/Justin Stephens/TNT)

One LivingSocial executive is making her reality television debut this month.

Jennifer “Jenny” Terrell, the company’s vice president for local sales in North America, is one of six women featured on TNT’s upcoming reality program, “Private Lives of Nashville Wives.”

The hour-long show is billed as an “unscripted series set in and around the capital of the high-stakes country music business” that follows “a group of accomplished, opinionated and driven women as they deal with professional challenges, family issues and social relationships.”

How does an executive from a District-based company find herself on a Nashville-based reality show? Her husband, JT, is the founder of Music City Tents and Events and “one of Nashville’s top party producers.”

Jenny Terrell oversees strategy for a sales force of nearly 400 employees at LivingSocial, where she has worked since April 2010. She previously served as a sales executive at Attention Shoppers and Fanfare Media Works.

In an interview Wednesday, Terrell said she was drawn to reality television with the goal of portraying a “different kind of woman,” mainly one who manages a demanding career on top of her commitments to family and friends.

“I’ve come to realize that so much of what [young women are] exposed to is reality TV and a lot of these shows are based on how you measure success as a woman by getting a rich husband or acting crazy,” Terrell said in an interview.

The show does not include scenes filmed at LivingSocial’s Washington headquarters, but will show Terrell working from a home office in Nashville, said Sara Parker, a LivingSocial spokeswoman. LivingSocial approved Terrell’s participation in the show because filming did not interfere with her responsibilities to the company.

“Our name is mentioned as her employer. Beyond that we agreed that LivingSocial’s presence in the show would be limited to our participation with a charity event to benefit the Make-A-Wish Foundation, which of course we support,” Parker said.

Terrell is aware that her antics on the show will ultimately color her workplace persona, but she hopes viewers can relate to a no-nonsense working woman as she juggles a growing family and friendships.

“Behind those cameras are millions of viewers, including co-workers. I’ve come to a place where I can’t control people’s perceptions of me on the show. But I stand by who I am on a professional and personal level,” Terrell said in an interview.

“Most people don’t understand that we don’t get to see it until the world sees it. This has been two years in the making so some of the stuff I’m seeing I can barely remember where that was or what was I talking about,” she added.

A trailer for the show paints Terrell as somewhat of a cast villain – she sees herself as more of a “truth teller” – who revels in making the kind of blunt, often antagonistic comments that amp up the manufactured drama.

In one scene, a castmate says to Terrell: “You’re a very abrasive person, what’s up with you?”

“I’ve been told that I’m intimidating,” Terrell responds directly into the camera during a taped confessional, “but I don’t see that.”

Cut to a montage of Terrell questioning/berating multiple wives about their eating habits and marriages, bringing one of them to tears and telling another to “shove it right up your” you-know-what. (Due to video editing, the “it” isn’t exactly clear.)

Another clip: “I’d make out with every person’s husband here,” Terrell tells the other women.

The trailer delivers all the trappings of excellent (read: mesmerizingly trashy) reality TV. But what will a sales executive turned reality star say about LivingSocial?

“The views and opinions expressed in the program are those of Jen Terrell and do not reflect any official policy or position of LivingSocial,” said Parker, the LivingSocial spokeswoman.

“Private Lives of Nashville Wives” premieres Feb. 24 at 10 p.m. on TNT.

Steven Overly covers the business of technology, biotechnology and venture capital in the Washington region for The Washington Post and its weekly Capital Business publication. In that capacity, he has written about start-up struggles, investment trends and major drug discoveries.
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