New men’s retail concept coming to DC

August 21, 2011

The District is beginning to see a revival in upscale men’s apparel stores as several make plans to open in Georgetown later this year.

The latest to announce is HMX Group, which is launching a store called the Streets of Georgetown this September.

The New York City-based company has selected the city’s fashion hub as one of two locations, the other being Beverly Hills, for its new “Streets” retail concept that will bring all six of its men’s labels under one roof.

HMX is among a growing list of menswear retailers that have signed up for space in Georgetown in the past year. Brooks Brothers and Jack Spade also are planning stores before the end of the year.

“There is definitely more pronounced interest from men’s fashion retailers for the first time that I can remember in my 25 years in business in D.C.,” said John Asadoorian, a broker with District-based Asadoorian Retail Solutions, who has brokered a number of retail deals in Georgetown.

“Men’s retailers are seeing that the Washington consumer is developing more-varied tastes,” he added. “Now there is a more-sophisticated population here that understands their options; the typical department store offerings aren’t enough.”

Housed in the former Reiss clothing store at 1254 Wisconsin Ave. NW, the Streets of Georgetown is to feature the assorted collections of brands such as Hickey Freeman, Hart Schaffner Marx and Bobby Jones.

Each label has its own unique style and price point to appeal to a broad audience. Whereas a Hickey Freeman suit can run anywhere from $1,300 to $3,000, shoppers can pick one up by Hart Schaffner Marx for $700 to $900. And for those men who only wear suits to funerals and weddings, there will be an array of polos and chinos.

“There’s a new paradigm for the specialty store,” said Joseph Abboud, president and chief creative officer of HMX. “We want to show the full breadth of these brands in a laboratory, where we can try new things, test new things and see what the market will bear.”

The store is tooffer made-to-measure services, and carry a mix of third-party brands such as Filson bags to round out the collection. HMX, according to chief executive Doug Williams, is trying to tailor each store’s offerings to the needs of the area where it resides — hence the “Streets” moniker.

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