Kevin Richards and Kristine Berman, who led the federal and state lobbying arms of the Washington technology trade association TechAmerica, are leaving their posts for SAP America and Hewlett Packard, respectively.
The move comes as TechAmerica is looking to integrate its international, federal and state lobbying units — which had previously been led by three senior vice presidents of government affairs — under one umbrella. The association is now seeking to fill a global public policy position to oversee about 30 advocates worldwide, who are split between Washington, Brussels and a dozen U.S. states, Richards said.
Richards, who is based in Washington, will start at business management software firm SAP on Aug. 26. Berman, who works out of TechAmerica’s Silicon Valley office, will join HP’s government relations department today as global government relations lead of the enterprise group business unit. Both SAP America and HP are member companies of TechAmerica.
As TechAmerica’s vice president of federal government affairs for two years, Richards was the voice on Capitol Hill for a broad range of technology companies on various policy issues including cybersecurity, STEM, cloud computing and immigration. He joins a more narrowly focused team at SAP America, where the in-house lobbying team is led by Robert Cresanti.
“I’m shifting back to the corporate world and working with leaders within the company to promote good policies that will help with business growth,” said Richards, who was a lobbyist at Symantec before joining TechAmerica. “My role will be focused on educating Capitol Hill and the administration on SAP’s business model. They have lots of high-growth areas — analytics, cloud, mobility and cybersecurity. I’ll be handling a full portfolio of public policy issues and making sure we’re opening doors and educating government officials on SAP as a commercial company and government contractor.”