The District-based company behind an app that allows consumers to compare prices at local stores has raised $4 million from a slate of investors, executives announced last week.
The capital infusion will fuel the company’s plans to open StockUp, an app formerly known as PriceSpotting, to consumers in cities across the country later this summer, chief executive Neil Kataria said. It first debuted in the District earlier this year.
“We hope that whatever city you’re in you can open up the application and uncover your favorite products or brands inside the application, who carries them, what the prices are and if they’re on sale,” Kataria said.
StockUp allows users to create a detailed shopping list — a 12-pack of Coca-Cola, a loaf of whole wheat bread, two dozen large eggs — then compare the price of those items at nearby stores. Before leaving the house, they’ll know where to find the best deal.
The app was initially built by Kataria’s company, Blue Tiger Labs, but will become a separate business entity called StockUp Commerce. Blue Tiger Labs develops other mobile applications as well.
Investors in the round include local entrepreneurs Mark Ein and Haroon Mokhtarzada, as well as the Entrepreneurs’ Fund, Eniac Ventures and former ITA Software founder Dave Baggett, among others.
The version of StockUp that rolls out nationwide will also allow users to create joint lists with friends, family members or roommates, as well as create a roster of items that the user purchases regularly.
“We’re finding a lot of consumers and shoppers in general will purchase between eight and 20 items every week or every month,” Kataria said. “If consumers tap on an item, it saves to their favorite list and we’ll send them alerts when their favorite products are on sale.”
Kataria is also the founder and chairman of District-based NewBrandAnalytics , a firm that monitors social media to measure customer satisfaction with a brand, company or agency.
Reston-based Triblio added a fresh $3.4 million to its coffers after a seed-stage investment led by Waltham, Mass.-based venture capital firms Longworth Venture Partners and Kepha Partners. The CIT GAP Funds also contributed to the round.
Triblio’s software allows companies to plan, create and publish marketing content, such as posts on social media and Web sites. Marketers can then analyze which channels prove most effective.
The money will allow Triblio to invest in additional product development, as well as hire a sales and marketing staff, said chief executive Andre Yee, who was senior vice president of product development at Eloqua before it was acquired by Oracle. The company counts about 10 employees to date.
Zaius collected $6.3 million from Matrix Partners and other investors to grow its business collecting and analyzing customer data for marketers. The company has offices in both Leesburg and Cambridge, Mass.
Chevy Chase-based New Enterprise Associates spearheaded an investment last week in Curalate, a company that allows marketers to track and share images on Twitter, Instagram, Tumblr and other social networks. Harry Weller, a local general partner at NEA, will join the company’s board of directors. First Round Capital, MentorTech Ventures and Vayner RSE also participated in the investment round, which totaled $8.6 million. Philadelphia-based Curalate has raised $12.5 million to date.
District-based Updata Partners poured $12 million last week into XebiaLabs, a Boston company that gives companies the ability to more quickly adopt new software. Its customers include General Electric, Expedia and Xerox. Updata General Partners Carter Griffin and James Socas will join the firm’s board of directors.