What to Watch: Sessions to focus on marketing, selling

Whether it’s selling an image, an idea, a product or a service, people in the business and nonprofit worlds are always looking for ways to hone their skills so they can get better results. This week offers a range of opportunities for businesses and nonprofits to gain more insight into the fine art of marketing and selling.

On Tuesday and Wednesday, ASAE—the Center for Association Leadership is hosting a national conference featuring sessions on how trade associations can beef up their marketing, membership and communications.

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Association participants, many of whom are struggling to recover after having lost membership during the downturn, will have a selection of 45 sessions with such provocative titles as “Run With the Big Dogs: Strategies to Play Like a Big Association on a Small Association Budget”; “Renewing More by Doing More”; and “My Job Is Marketing, Membership and Communications — How Do I Manage?”

The conference is scheduled to begin at 6 a.m. Tuesday, April 26, at the Walter E. Washington Convention Center, 801 Mount Vernon Pl. NW in the District.

The Northern Virginia Technology Council, meanwhile, is sponsoring a panel discussion Tuesday featuring sales vice presidents and recruiters — including Fred DiSalvo, sector director of talent acquisition at Northrop Grumman; Nancy Peters, vice president at CACI; and Corey Williams, vice president of global sales at Silverpop — who plan to outline job opportunities and sales trends. The session is set to begin at 7:30 a.m. at Northrop Grumman, 7575 Colshire Dr., McLean.

Not to be outdone, the Greater Washington Board of Trade is hosting Steve Richard, co-founder and head sales trainer at Vorsight Inc., in a half-day seminar Tuesday, aimed at helping participants understand their ideal customer profiles, identify the best prospects and managing time. The session begins at 8 a.m. at the Capital Hilton, 1001 16th St. NW in the District.

And finally, the Loudoun County Chamber of Commerce is sponsoring a workshop featuring Daniel Abramson, president of Staffdynamics, who will discuss sales communication techniques used to reach multiple generations. The session is scheduled to begin at 11:30 a.m. at Belmont Country Club, 19661 Belmont Manor Lane in Ashburn.

Other events of note:

TUESDAY, APRIL 26

Interested in becoming a Montgomery County-certified green business? The Montgomery County Chamber Community Foundation will explain how in a session starting at 8 a.m. at the foundation office, 51 Monroe St., Rockville.

WEDNESDAY, APRIL 27

Are you cut out to be an entrepreneur? The Prince George’s County Economic Development Corp. is hosting a session to help participants assess whether they have the skill sets necessary to run their own business, starting at 9:30 a.m. at the group’s office, 1100 Mercantile Lane, Largo.

— V. Dion Haynes