Amazon brings same-day delivery service to Dallas, San Francisco and Los Angeles


An Amazon fulfillment center, in Phoenix. Amazon has tweaked its same-day delivery service, bringing it to two more cities, cutting one and changing the deadline to qualify for the service in some metro areas. (Ross D. Franklin/AP)

Amazon has tweaked its same-day delivery service, bringing it to two more cities, cutting one and changing the deadline to qualify for the service in some metro areas.

Amazon updated its Web site to reflect the changes, adding Dallas, Los Angeles and San Francisco to the group, bringing the total number of cities to 12. Las Vegas, where the service was introduced in 2009, was removed from the list. A comment from Amazon is pending.

Same-day delivery lets shoppers who make purchases by a local cutoff time choose to have them delivered by 9 p.m. on the same day. Amazon wants to eventually bring the service to all parts of the country, but it has run into logistical and price challenges along the way. In March, the company announced that it was raising the cost of its Prime subscription service by $20 to $99 per year, the first price-hike since the program’s inception. Some analysts said it reflected the company’s shift toward seeking profit as shipping expenses have chipped away at its bottom line.

Phoenix shoppers can now place orders an hour later than before and still qualify for same-day delivery, according to the changes. The deadline for Indianapolis customers has been pushed back by more than four hours to 11:30 a.m, but New York-area shoppers have to make purchases half an hour earlier to use the option.

Amazon also added filters for customers to view whether an item qualifies for same-day shipping or next-day delivery.

Amazon chief executive Jeffrey P. Bezos owns The Washington Post.

Amrita Jayakumar covers national startups, small business issues and entrepreneurship.

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