Brazilian consumer ads

In the United States, most ads promote the retail cost of an item, but in Brazil, the selling point is the monthly payment for financing a consumer item. A buyer will see the monthly payment in large, bold type, with the retail price in smaller type and the total cost of all the payments in very small type. A Magazine Luiza store flier prominently displays the monthly price by each item, from televisions to toys. (Read related article)

A look at Brazilian consumer ads.
Source: Magazine Luiza. The Washington Post. Published on December 13, 2012, 1:09 p.m.
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