Restoration Hardware’s gargantuan annual catalogue, which set a record this year with a bundle of 13 “sourcebooks” totaling more than 3,000 pages and weighing 17 pounds, has sent critics on social media into an indignant tizzy.
People who got home to find the encyclopedia set for farm tables and distressed leather armchairs on their doorsteps have taken to Twitter during the past week to call the catalogue “wasteful,” “appalling,” “hands down the most reckless/unnecessary marketing ploy ever” and a risk for shoulder injuries from lugging it inside.
A Tumblr.com page called Deforestation Hardware is organizing a mass return of the “unwanted mailings” Saturday to an RH Baby and Child store in Santa Monica, Calif.
Only three years ago, some people felt similarly ecologically and philosophically affronted, if impressed, by the 2011 debut of Restoration Hardware’s mega catalogue, at the time a semi-annual affair numbering 616 pages and weighing more than three pounds.
In a delivery confirmation e-mail sent to recipients of the recent monster catalogue — which includes nine category books and four lifestyle books, although not everyone received all of them — Restoration Hardware highlighted that the heavier load equates to a lighter carbon footprint, as they all come in one package just once a year.