Michelle Singletary
Michelle Singletary
Columnist

Super Bowl, super spending

Video: Watch and rewatch the ads from Super Bowl XLVII because you can’t get Volkswagen’s ‘Get Happy’ mantra out of your head and because you missed the E*Trade talking baby commercial while you were getting a second helping of nachos.

Yes, I’m joining the many who plan on doing a little extra spending for the Super Bowl matchup between the Baltimore Ravens and the San Francisco 49ers.

Gearing up for the Super Bowl

Super Bowl XLVII is just a few days away. What do you plan to spend most of your money on as you prepare for the showdown between the San Francisco 49ers and the Baltimore Ravens?

Submit
Next
Review your answers and share

The Latest Color of Money Columns

Health care in retirement probably costs more than you think

Health care in retirement probably costs more than you think

Health care will eat up a big portion of your nest egg, so save accordingly.

Calculating a traffic ticket’s true cost

Calculating a traffic ticket’s true cost

Insurance.com has created a tool that allows drivers to estimate the rate increase for 14 common violations.

Labor Dept. may require employers to give retirement income estimates

Labor Dept. may require employers to give retirement income estimates

Workers would get a look at how their savings in 401(k) plans would translate to a monthly dollar amount.

The Ravens are my 12-year-old daughter’s favorite team. Jillian says she likes the NFL team because many of our family members hail from Baltimore. Both my husband and I were born in Baltimore (personally, I’m a Philadelphia Eagles fan but I’ll still root for my hometown team). I suspect a lot of my daughter’s enthusiasm for the Ravens is because the team’s dominant color is purple. My baby loves purple.

So, I want to buy her a Ravens shirt for the game. I’m also going to cook the chili my husband likes. That’s another expense because two of my three kids don’t like chili, meaning I’ll have to fix something else for them. I’m thinking some oven-baked chicken wings.

Not everyone can afford the insane prices for actual tickets to the Super Bowl, but lots of consumers will do their share to boost the economy by buying for the big game.

“As one of the biggest weekends of the year for sports fanatics, we expect to see a variety of promotions in the coming days surrounding appetizers and drinks at restaurants, football decor, athletic apparel and of course, new TVs,” said Bill Thorne, senior vice president for the National Retail Federation.

A survey by the Retail Advertising and Marketing Association, a division of the NRF, found that 17 million football fans will buy team apparel or accessories for game day, up from 14.8 million last year. Close to 4 million households will buy new furniture, such as entertainment centers, chairs and couches. More than 7.5 million households will buy a new television, compared with 5.1 million last year.

Writing for US News & World Report, Matthew Ong, a retail analyst for the personal finance Web site NerdWallet, says you could get a good TV deal this weekend -- the price for the highly popular 32-inch TV has dropped to an all-time low.

So, with Super Bowl XLVII just a few days away, what do you plan to spend most of your money on as you prepare for the showdown between the Baltimore Ravens and the San Francisco 49ers?

__ Food

__ Team apparel

__ New TV

__ Decorations

__ Alcohol

__ Nothing. It’s just another day.

Click here to vote.

Plan on buying chicken wings, too? Well, for those you can expect higher prices.

“Last summer’s drought has come home to roost in the price you’ll be paying for those Super Bowl party chicken wings,” writes Allison Linn for Today.com.

For example, in the Northeast, the wholesale price of wings is at $2.06 a pound compared to $1.86 a pound last year and $1.21 a pound in 2011, reports USA Today.

In Georgia, two men were arrested and charged with stealing $65,000 worth of chicken wings from a local cold storage business where they worked, reports Fran Jeffries of the Atlanta-Journal Constitution.

The two men allegedly backed up an Enterprise rental truck to a bay door at the business and loaded the truck with 10 pallets of Tyson frozen wings.

While the men were arrested, the chicken wings have not been found.

Loading...

Comments

Add your comment
 
Read what others are saying About Badges