Salesforce joins wearable computing market

Salesforce has been showing off several new products in the past few weeks in an attempt to reach new markets. Late last month, the company that got its start selling customer relationship management software to businesses announced a new cloud platform aimed at the federal government, and another designed for nonprofits.

On Tuesday, Salesforce took another bet on a new market: tech companies building wearable devices.

The San Francisco-based cloud giant launched the Salesforce Wear Developer Pack, a set of sample code, demonstrations, and documentation that could help developers write software for devices such as the fitness tracker Fitbit, Google Glass, and so-called “smart-watch” Pebble, among others.

The new offering also encourages developers to connect devices to Salesforce1, a cloud-based computing system on which developers can create new applications.

A recent Gartner report predicted that by 2017, wearable devices will drive 50 percent of interactions with mobile apps. And last year, Gartner predicted that the wearable fitness device market — a subset of wearable computing — would reach $5 billion by 2016.

Mohana Ravindranath covers IT and small business for the Washington Post and its weekly Capital Business publication.
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