Google+ hangouts: Are they worth it?


A screen shot of the Google Plus social network is shown in this publicity photo released to Reuters on June 28, 2011.( (HO/REUTERS)
March 11, 2012

On Small Business has a new feature in which young entrepreneurs will answer common questions about small business owners’ social media needs. The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of young entrepreneurs.

Q: Have you ever used Google Plus hangouts? How did they go? If you haven’t used them, why not?

Dave Kerpen, CEO of Likeable Media in New York:

“Likeable hosts a Google+ Hangout each week called Wine Wednesday, which we use as an opportunity to discuss new developments in social media. Wine Wednesday allows us to connect with our audience on a more personal level about our brand and the industry at large.

“More important, it offers us an opportunity to speak and share ideas with thought leaders in our industry face to face.

“Google+ Hangouts allow for no more than 10 participants at a time, and the intimate structure allows for a more free, easy-going conversation that promotes a level of comfort among the participants. The biggest takeaway for Likeable from Wine Wednesday is that it gives our staff the opportunity to become thought leaders in our industry, which in turn gives our company a certain amount of clout both within and outside the industry.”

Alexandra Levit, president and founder of Inspiration at Work in Chicago:

“I have participated in one, and it was a lot of fun. Certainly beats a conference call! I haven’t used one for my business yet because most of the people I speak to are not yet active on Google+. Though I use Google+ to connect with influencers, my audience is currently more active on Facebook, LinkedIn and Twitter.”

David Spinks, director of product marketing and community of Zaarly; co-founder of Blogdash in New York:

“No, I haven’t used them. If the audience isn’t there, I don’t see a need to put time into building a presence. When I see my audience using Google+ Hangouts more often, I’ll use them, too.”

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