On Small Business is introducing a new feature in which young entrepreneurs will answer common questions about small business owners’ social media needs. The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of young entrepreneurs. The YEC promotes entrepreneurship as a solution to unemployment and underemployment and provides entrepreneurs with access to tools, mentorship and resources that support each stage of their business’s development and growth.
Patrick Curtis, founder of WallStreetOasis in Boston:
“We have not successfully used either Google AdWords or Facebook ads to promote our products for a few reasons: a) the price point of our products and services is too low to make the ROI worth it on a CPC basis, and b) the CPC for the terms we would need to target are extremely pricey. Instead, we like to identify keyword phrases that our potential customers might be using and target those through on-site and off-site SEO techniques. This has led to steady organic traffic growth, with Google now representing over 80 percent of our traffic (up from 70 percent just a few short years ago).”
Jennifer Kushell, founder and chief evangelist of YSN.com in Los Angeles
“Facebook ads for sure. The target profiling is so much more interesting; I like the interface a lot, have fun playing with different ads and options, and I’m already on FB all the time so I tend to track results more diligently as a result.”
John Hall, CEO of DigitalTalent Agents in Columbia, Mo.:
“I am a huge Facebook fan. However, Google ads have worked better for me. I think that right now, people get on Facebook for personal reasons and don’t respond to professional ads as well. But as Millennials take over the business world, Facebook will become used for everything. At this time, I see more of the return with Google Ads. However, Facebook ads will be the ads of the future."