Amazon working on multiple Kindle Fire models, report says

Amazon is reportedly working on “up to five or six tablets” in different sizes, including a 10-inch tablet that could be a potential competitor to Apple’s iPad. The report comes from Reuters, which interviewed Staples retail head Demos Parneros.

The report didn’t say when the tablets would be released or even if the testing was for devices that would eventually see the market.

More tech stories

Parking doesn’t have to be a hassle

Parking doesn’t have to be a hassle

Meet the man who wants to make parking in a garage as fun as riding in an Uber.

Big data: A double-edged sword

Big data: A double-edged sword

New information will improve our health and prevent crimes, but uncover skeletons and hurt privacy.

White House updating online privacy policy

White House updating online privacy policy

A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, and it clarifies that online comments, whether tirades or tributes, are in the open domain.

That’s not a lot of information to go on, but it’s no big surprise that Amazon may be planning to diversify its tablet line. The company saw success with the 7-inch Kindle Fire it introduced last October, but sales have fallen off. Competition from the Nexus 7 is has the serious potential to further hurt Amazon’s position in the tablet market, as it matches the $199 price point but offers more hardware features, such as a camera.

A new range of tablets would help Amazon keep the upper hand in the tablet wars if it can keep offering low prices for the hardware. The company should have no trouble making a profit on the Fire tablets once they get them into the hands of consumers, since it’s so easy to spend money on Amazon with the Fire.

The Reuters report also revived the persistent rumor that Amazon will release a smartphone, or at least devices that run on cellular networks, based on job postings at the company.

Amazon is seen as a sort of dark horse company when it comes to building smartphones, as the company has never made a push into cellphone hardware before but has several components in its service that would make if a formidable competitor. On the other hand, there have been plenty of skeptics who say that Amazon should think twice about jumping into a market that’s so competitive. The company has seen success in the tablet market because it can beat other competitors on price while providing basic services that it owns. The same isn’t true in smartphones, where it would face other low-price manufacturers.

Related stories:

Apple developing smaller iPad, will cost ‘significantly less’ than $499, report says

Amazon may release a smartphone, report says

Amazon’s next Kindle expected to have better display, report says

 
Read what others are saying