Apple event reportedly to focus on media, not hardware

It’s hard to remember sometimes, but there’s more to Apple than Macs, iPads, iPhones and iPods. The firm is also an enormous media company thanks to its success with iTunes, the App Store and iBooks, among other products.

Apple fans were likely hoping to hear that the next big Apple event would reveal the company’s next-generation tablet or its rumored iTV, but a big hardware announcement is unlikely given that the event is expected to take place in New York and not at Apple’s home turf in Silicon Valley.

It’s the software side of Apple that’s likely to be in the spotlight this month, All Things Digital reported. The event, which the report said would be significant but not large-scale, is expected to be hosted by Apple executive Eddy Cue. Cue, who oversees many of Apple’s digital services plus iAd and iCloud, is expected to be in attendance.

The last time Cue headlined an Apple event, All Things D’s Kara Swisher noted, was for the launch of News Corp.’s iPad newsmagazine, The Daily.

Alexia Tsotsis at TechCrunch reported that an unnamed source confirmed to her that the event will be focused on publishing and not on ads, and will introduce changes to the iBooks platform.

Fox’s Clayton Morris reported that his sources say the event will be focused mainly on iTunes University and Apple in education and was originally scheduled for 2011 and postponed.

Related stories:

Apple, publishers named in EU e-book antitrust probe

Apple sued over ‘iBooks’ name

Hayley Tsukayama covers consumer technology for The Washington Post.

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