Apple remembers Steve Jobs with video

October 5, 2012

It’s been one year since Apple co-founder Steve Jobs died. On Friday, the company he built and led to the top of its field commemorated his life with a video on its home page.

The video shows photos of Jobs throughout his life while snippets pulled from some of his greatest product launches play over the scenes. Apple opens its tribute with part of a speech — first delivered at the MacWorld conference when Apple Computer, Inc. simplified its name to Apple, Inc. — that captures Jobs’s drive for innovation.

“There’s an old Wayne Gretzky quote that I love,” Jobs told the crowd in 2007. “‘I skate to where the puck is going to be not where it’s been.’ And we always try to do that at Apple.”

The tribute comes as Apple — at the top of its financial game — still faces daily questions about how Jobs would be running things if he had not died last year of cancer at age 56.

In a statement, Apple chief executive Tim Cook pays tribute to his former boss and reaffirms that Jobs’s ideals run deep at the company.

“Our values originated from Steve and his spirit will forever be the foundation of Apple,” Cook wrote in a message that appears after the video. “We share the great privilege and responsibility of carrying his legacy into the future.”

The reach of that legacy became apparent in the hours and days after Jobs’s death as makeshift shrines and candle-lit vigils popped up at Apple stores around the world.

The outpouring of grief illustrated the role that Apple products have played, and continue to play, in of millions of people’s lives. It also showed that Jobs had found a measure of success in the main mission of his life: to make Apple a company that doesn’t simply build gadgets, but makes products that speak to customers in a deeper way.

“It’s in Apple’s DNA that technology alone is not enough,” he said in the video — a snippet pulled from his introduction of the iPad 2 in 2011, when he returned to Apple’s stage from medical leave. “It’s technology married with liberal arts, married with the humanities, that yields us the result that makes our hearts sing.”

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Hayley Tsukayama covers consumer technology for The Washington Post.
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