A number of factors contributed to the company’s lighter quarter. On the company’s earnings call, Apple Chief Financial Officer Peter Oppenheimer said that the economy in Europe as well as in Brazil and Australia had an effect on the company’s quarter, in addition to the fact that Apple did not add any major countries or major carriers to its fold. The company has also been lowering the prices of its older devices, which is a good for consumers but not necessarily for the bottom line.
Given the weaker iPhone sales, however, it’s hard to ignore that Apple has been facing stiffer competition in the smartphone market. The firm recently lost its spot as the world’s largest smartphone maker to Samsung, whose phones run Google’s Android operating system.
As for the iPad’s chances in an increasingly competitive market, Cook said he was not concerned by competitors such as Google’s Nexus 7.
“We’ve all seen many different tablets, hundreds of them come to market over the last year and I have yet to see any of them gain what I would call any level of traction at all,” Cook said. “We’re going to keep innovating in the space and keep making great products.”
Cook was characteristically tight-lipped about what those great products would be, the company was pleased to announce that its next version of Mac OS X, Mountain Lion, will be available on July 25.
In many ways, Apple’s biggest competitor may be itself.
The company did not add any major markets or carriers in the past quarter, meaning that the bulk of sales were where the company already has a major presence.
And the miss was reminiscent of Apple’s earnings report last October, when the company fell short of expectations after the death of its co-founder Steve Jobs.
On Tuesday, as he did last year, Apple Chief Executive Officer Tim Cook said that speculation over Apple’s next big device may have hurt the sales of its current products.
“There’s a lot of speculation out there,” Cook said. “It’s difficult to sort out. But I’m fairly convinced based on what I’ve seen that there’s an incredible amount of anticipation out there.”