Apple’s stores are recognizable at a glance. Whether you’re looking at the famous glass cube on New York’s Fifth Avenue or marveling at the skylights in London’s Covent Garden store, it’s always clear that you’re looking at an Apple establishment. As the company prepares to open its newest location in New York’s Grand Central Terminal, reports are surfacing about how, exactly, it has carved out a place in one of the city’s most iconic buildings.
The Apple aesthetic goes beyond some maple tables and some shiny gadgets. In an interview with the New York Times, architect Peter Bohlin said that the New York stores were meant to evoke “great marketplaces,” adding that late Apple co-founder Steve Jobs was an integral part of the firm’s design plans. In New York, the designers from Bohlin, Cywinski Jackson — a firm that has designed more than a dozen of Apple’s stores — worked hard to make the Fifth Avenue cube enticing to consumers, but simple enough so that it didn’t detract from the goods. In London, the firm had a similar directive but had to work with an existing building. The architects focused on showcasing the building’s essential components and flooding it with light.