Apple displayed new versions of several products on the first day of its annual Worldwide Developers Conference in San Francisco on Monday. One is its redesigned mobile operating system:
The new operating system, called iOS 7, strives for a clean, simple, translucent impression. Apple is redesigning all its applications and icons to conform to the new look, driven by long-time hardware design guru Jony Ive. . . The operating system will show up on most iPhones, iPad and iPod Touches this fall, the company said. ¶ The overhaul represents Ive’s attempt to freshen the look of both the iPhone and iPad in hopes of deepening users’ attachment to the trend-setting devices. It comes at a time when rivals such as Samsung Electronics and Google are trying to get people to defect by developing their own lines of elegant and often less expensive products. ¶ The stiffer competition has slowed Apple’s growth in the increasingly important mobile device market, contributing to a 38 percent decline in the company’s stock price since the shares peaked at $705.07 in September.
Watch Apple’s presentation of the new operating system below:
The new design is a significant departure from past versions, and many of Apple’s products also look very different, including the Mac Pro, a cylindrical desktop. “Love it or hate it, that’s quite a bit of new stuff for developers to chew on,” writes Emi Kolawole.
Hayley Tsukayama writes that the company’s presentations Monday were “an aggressive defense of the company’s reputation as a technology leader”:
The firm, which hasn’t released a major new product in more than six months, is combating the idea that it’s losing the ability to innovate after the death in 2011 of its co-founder and lead visionary, Steve Jobs. It unveiled several new software and hardware products, including a dramatic makeover of its mobile operating system, iOS 7, and announced a new desktop operating system, OS X Mavericks. ¶
Executives, including Apple chief executive Tim Cook, took several jabs at competitors throughout the Worldwide Developers Conference, including poking fun at poor sales of Microsoft’s new operating system. ¶ “Can’t innovate any more, my ass,” said Philip Schiller, Apple’s senior vice president for worldwide marketing.
For past coverage of the WWDC, continue reading here.