Apple’s iPhone 5 breaks sales records

September 17, 2012

As expected, Apple’s newest iPhone has broken sales records previously set by the iPhone 4S, as a result of the strong demand that the company saw from its pre-order sales.

In a news statement Monday morning, Apple said the iPhone 5 pre-orders had topped two million in the first 24 hours, which is more than double the record set by the iPhone 4S last year.

Last year, Apple reported that, overall, the iPhone 4S had sold one million pre-orders in the first 24 hours, a figure that the company said it was “blown away” by at the time.

Demand was so high, the company said, that while the “majority of pre-orders” will be delivered to customers at the end of this week, the company has already taken orders that will not ship until October.

AT&T also announced Monday morning that the iPhone 5 had been its “most successful iPhone launch ever.” Customers snapped up more iPhones of this model than of any previous iPhone model, both on its first day of pre-orders and over the weekend.

According to Fortune, there were already folks camped out in front the New York Apple Store on Fifth Avenue Sunday — though all of them were there for promotional reasons.

The same is true, the report said, of two men camped out in front of London’s Covent Garden store.

As the BBC reported, Ryan Williams, 22, and Peter King, 19, are planning to auction phones to those who don’t want to wait in line to raise money for Cancer Research UK.

The announcements underscore that Apple’s latest iPhone is selling big, and dampens any rumors that Apple had been seeing supply constraints heading into the launch.

The iPhone, of course, won’t be on store shelves until Sept. 21. The phone, which has a larger screen, a lighter and thinner body, and a better camera, will be available on its first day in the United States, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and Britain, and will roll out in 22 other countries the following week.

Related stories:

Post Tech: ITC hands Apple initial victory in Samsung’s patent suit

Apple’s iPhone 5 pre-orders sold out; plus a look at the phone’s pros and cons

Opinion: Meet the new iPhone. Same as the old iPhone.

Hayley Tsukayama covers consumer technology for The Washington Post.
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