Apple’s iPhone event (live blog)

October 4, 2011

Bottom Line: Apple announced the iPhone 4S, an upgraded iPhone 4 with a voice navigation assistant called Siri, an 8MP camera, CDMA/GSM capabilities and the iPad’s dual-core A5 chip. The phone will be available for pre-orders on Friday and will go on sale Oct. 14. The phone starts at $199 for 16GB. Apple also dropped the price of the iPhone 4, which now starts at $99 and the iPhone 3GS, which will be free with a carrier agreement. The company also announced iOS 5, which has a host of new features, including a notifications center and iMessage, a multimedia group messaging service for those using the operating system.  Apple also updated and repriced its iPod line, adding an iPod Nano that starts at $129. The iPod Touch — which now comes in white -- will start from $199. — Hayley Tsukayama

Full coverage from ThisIsMyNext:

Apple adds white iPod touch for 2011, chops entry level price to $199

Apple’s new iPod nano bolsters watch functionality, available today


Apple CEO Tim Cook speaks at the event introducing the new iPhone at the company’s headquarters October 4, 2011 in Cupertino, California. (Kevork Djansezian/GETTY IMAGES)

iCloud goes live on October 12

iOS 5 rolls out to all on October 12th

iPhone 4S vs. iPhone 4 vs. Samsung Galaxy S II: by the numbers

Sprint iPhone 4S announced, available October 14th

Live Blog from Joshua Topolsky:

2:46 pm Thanks for joining us today — and sorry for the liveblog issues!

2:38 pm  "Only Apple could bring these together in such a powerful and integrated way. I am so proud of this team. I want to thank you for joining us."

2:37 pm  "Now, when you look at each of these, they're great and fantastic and industry leading in and of themselves. But what sets them apart, and what puts Apple way out front, is how they're engineered to work so well together."

2:37 pm  "iPhone 4S... the most amazing iPhone ever. Now with a dual core a5 chip. All new camera, and this amazing thing we call Siri."

2:36 pm  "Let's review today's announcements. iOS 5. iCloud."

2:36 pm  "Pretty incredible isn't it?"

2:36 pm  Tim is back!

2:36 pm  "And that's the iPhone 4S... thank you."

2:36 pm  Oh, the iPhone 4S at 64GB is new.

2:35 pm  "And for the first time... iPhone on Sprint."

2:35 pm  iPhone 4S preorders start on the 7th. Released on the 14th of this month.

2:35 pm 3GS... free on contract.

2:35 pm 8GB iPhone 4, one config — 8GB $99

2:34 pm  3GS and iPhone 4 still going to be sold.

2:34 pm  "So that's the iPhone 4S, black and white." Same pricing as iPhone 4.

2:34 pm  Cheers for the video. Looks like they're about to wrap things up.

2:33 pm  This video is inspiring, but it's tough to get over the minor update after more than a year of seeing the iPhone 4.

2:31 pm  The Siri tech is pretty wild in that it follows along with what you say. You might ask it to make an appointment for you, and if you have something scheduled, it will tell you and ask if you want to move it.

2:29 pm  "We're really excited about the 4S, and to help customers learn about it, we've created a video."

2:28 pm  "It will have support for English, French, and German. We're launching it in beta. So that's Siri, and now you understand all that's new in the iPhone 4S."

2:28 pm  "You can see Siri is built in to many of our apps. There's software on the 4S and in our data centers. This works on Wi-Fi and 3G."

2:27 pm  Sorry about the liveblog guys. We'll be talking to ScribbleLive about it.

2:26 pm  You can ask Siri 'who are you'? "I am your humble personal assistant."

2:26 pm  "We've also partnered with Wolfram Alpha. You can look anything up in a dictionary. You just ask your personal assistant."

2:22 pm  The tech is pretty amazing — Siri will follow along with your actions and understand context. Still, Scott has to talk to the machine slowly, like you would to a child or a foreign language speaker.

2:16 pm  "You can ask Siri about the weather 'what is the weather like today?'" Siri: "Here is the weather for today." Big cheers for that

2:10 pm  "So that's the camera inside the 4S."

2:09 pm "You can also take macro photos."

2:08 pm Now we're checking out some shots taken with the 4S. They do look quite good. Untouched we're told.

2:07 pm  "I don't know what Droid Bionic customers have to do between taking pictures... like, go get coffee."

2:07 pm  "The new iPhone 4S takes just 1.1 seconds to the first photo. And just half a second for the next shot."

2:07 pm  "Oh I left off one thing. Face detection. Better white balance. And it takes super fast photos. What do we mean?"

2:06 pm  "And of course, the optics. We've really gone crazy here. 5 element lebs, 30% more sharpness, and a f/2.3 aperture."

2:05 pm  "On top of that, a Hybrid IR filter."

2:05 pm "Now you know, it's not just about packing in pixels. This new sensor allows us to gather 73% more light than the previous model. It's also a lot faster."

2:04 pm "That's 60% more pixels than in the iPhone 4 camera."

2:04 pm "So what's this new camera like? First it has a new sensor, 8 megapixels."

2:04 pm "We didn't just want to make this better than other phones, we wanted to make it better than point and shoot cameras."

2:03 pm "The iPhone has surpassed all cameras on Flickr."

2:03 pm "Third, the camera system. You've heard and you all know first hand how great the pictures you can take on the iPhone are.

2:03 pm "So that's the new antenna system."

2:03 pm "Next, a world phone. You know that the iPhone comes in two flavors, GSM or CDMA. Now the iPhone 4S has both GSM and CDMA."

2:02 pm "Now where have I heard that before you might be thinking? This is what our competitors call 4G. We're not going to debate it. But when it comes to real world performance, it's just as fast as these phones. We think it's even faster with our updates."

2:01 pm 14.4Mbps down.

2:01 pm "It can now download faster too."

2:01 pm So, you fixed the antenna?

2:01 pm "Second — the wireless system. As you know we revolutionized with these steel bands on the outside of the phone. We've done something technically amazing. It can now intelligently switch between the antennas for even better call quality."

2:00 pm "Now you would think if you put a processor that fast in a phone this thin you're going to get worse battery life. But we've worked hard. We now have 8 hours of talk time, 14 hours of 2g talk time, 6 hours of 3g browsing, 9 hours of Wi-Fi browsing..."

1:59 pm "That's just killer."

1:59 pm Phil is back.

1:59 pm Infinity Blade 2 available December 1st.

1:59 pm Cheers for the victor in this fight. Just heard the words "eye-melting" on stage. Be careful!

1:58 pm  Still, everyone at The Verge will be playing the hell out of this. Who doesn't love a good sword fight?

1:57 pm  "We even have koi swimming in the pond." Finally, realtime koi.

1:57 pm  If you've used to Xbox gaming, this won't be much a surprise. But it does look very good for a mobile phone.

1:57 pm  There's some stuttering in the game, very slight.

1:57 pm  "This may look pre-rendered, but it's not." Well, no it doesn't.

1:56 pm  "We're going to show you visuals that you've never seen on a mobile device."

1:56 pm "That's why I'm excited to show you Infinity Blade 2."

1:56 pm "So a year ago we showed Unreal Engine 3. Infinity Blade was a huge hit."

1:56 pm Mike Capps from Epic is up.

1:55 pm "To show you what that can be like, here's the president of Epic Games."

1:55 pm "It's dual core graphics, which mean the graphics can be up to 7 times faster than in the previous iPhone."

1:55 pm "This is an Apple designed chip that's remarkable."

1:55 pm "It has a new chip inside — the A5."

1:55 pm "Inside, it's all new."

1:55 pm Design is the same.

1:54 pm "The iPhone 4S."

1:54 pm "It's the number one smartphone in the world. So people have been wondering, how do you follow up a hit product like this?"

1:53 pm 64GB, $399.

1:53 pm 32GB $299.

1:53 pm $199 for the 8GB touch.

1:53 pm The iPod touch comes in black and white now.

1:52 pm "So iOS 5 is a tremendous update for the iPod Touch. And so is iCloud."

1:52 pm "Some of them make amazing sense on the iPod touch. For example, iMessage. You can communicate with your friends and family. And on Wi-Fi it's free and unlimited. And of course what Scott talked about with Game Center makes perfect sense."

1:51 pm "It's going to run iOS 5."

1:51 pm "It's thin, it has the Retina Display. HD video. Gyro. Amazing gameplay. It's the most popular music player, and the #1 portable game player."

1:50 pm "Next, iPod touch. It's our most popular iPod."

1:50 pm $129 for 8GB nano, $149 for 16GB — available today.

1:49 pm "Here's one people have created on their own. Watches. We thought this was fun, so we've updated the device with 16 new clock faces."

1:49 pm "We've improved the fitness features as well. You can run or walk with it, no other accessories required." Just like Nike+, but no adapter.

1:48 pm "iPod nano — we introduced a fun version last year. It's compact... and we've added some updates this year. We've made it easier to use." You swipe between icons instead of seeing a grid.

1:48 pm "Good morning everyone — I'm really pleased to talk to you about the iPod. We love music, and we're still making great iPods. I'd like to give you updates to two of the lines today."

1:47 pm Phil Schiller is taking the stage. C'mon Phil!

1:47 pm Or maybe this is just a promo video to get us excited here in the room. I think I see tears of joy.

1:46 pm Now we're watching an iCloud commercial, which you will be watching soon during the broadcast of your favorite TV show. Probably.

1:45 pm Eddy is listing all the features. "iCloud will ship on October 12th." You getting it on this date people?

1:45 pm "I can edit a playlist or create a new one, and those are updated across all my devices. We'll upload what we don't find, we'll match what we do. We'll cache and stream right on your device. And you get all of this for $24.99 a year. And that's iTunes Match." Hesitant applause on that one.

1:44 pm "Let's say you've got an iPad with no music on it. I turn on iTunes and I see all my music in the cloud."

1:44 pm Now Eddy is talking about iTunes Match. "As Tim told you, we have the largest music library in the world. So we'll scan and match your collection to all the songs in our library."

1:42 pm "Now that's great, but sometimes you want to share your location for a limited time. I invited friends to the beach, and I want to set my location sharing to stop at 7pm. At the end of the day, it just stops."

1:41 pm "Today we're announcing a new app called 'Find my Friends.' Now when I'm at Disneyland, I can easily see where my family is. Or I can see if my son made it to school today."

1:39 pm Now Eddy is talking about document editing in iCloud. The Docs are synced across all devices, and saved in the cloud. Like magic?

1:38 pm Eddy Cue is now talking about iCloud integration with the Photos app. Similar to what we saw at WWDC.

1:34 pm "This next feature is one of my favorites — tabbed browsing."

1:31 pm "You can edit your photos right on your device as well."

1:31 pm "We know how popular the camera is on the iPhone, and we make it even easier to use. Now you can get to the camera from the lock screen. You can add grid lines. You can pinch to zoom. You can set the auto exposure and auto focus to lock."

1:30 pm "Next up, Camera."

1:30 pm "We download new issues in the background."

1:30 pm Scott is listing off the partners for Newsstand.

1:30 pm "This makes it easier to read publications on your iOS device."

1:29 pm "Deep integration of Twitter. Next up is Newsstand."

1:29 pm "Next up is Twitter integration. We've integrated Twitter with our OS and into many of the built in apps, like Photos."

1:29 pm "Next up is Reminders. It allows you to create reminders like pick up dry cleaning... and they can be location based." Um, Scott just referred to the location data as a "Geo Fence"

1:28 pm "iMessages are pushed to all your devices. They're sent over 3G and Wi-Fi."

1:28 pm "You can send text, photos, video. You can get read receipts."

1:27 pm "Next up is iMessage. It's a new messaging service between iOS users."

1:27 pm "You can see your notifications on the lock screen, and you can swipe to go directly to that app."

1:27 pm "Notifications — we have a new notifications center."

1:27 pm  "Let me recap ten of the top features."

1:27 pm "We can't wait to get it into everyone's hands."

1:26 pm "We've already seeded more than 100k developers. They love it."

1:26 pm "Alright, let's talk about iOS 5."

1:26 pm "We'll print it out, put the address on it, and mail it. If you mail in the US, we can track it with the US Postal Service barcode, and we'll send you a push notification when it arrives."

1:25 pm "It's a new app that let's you create cards on your phone, and we'll do the rest. We'll print them out, we'll emboss them. You can choose between 21 designs."

1:24 pm "We make a lot of apps ourselves, and here's a new one. Cards."

1:23 pm "More than 140k of these are made for the iPad."

1:23 pm "We have 500k apps on the App Store."

1:22 pm "Thanks Tim."

1:22 pm Scott Forstall is up!

1:22 pm "Today we're taking it to the next level."

1:22 pm "Now iPad is powered by the world's most advanced OS, along with iPhone and iPod touch. I'm pleased to tell you that we have passed the quarter of a billion sales mark."

1:19 pm "We think iPads can change the way teachers teach, and kids learn. Many educators agree with us. In fact, every state in the US, now has an iPad pilot program, or are deploying one."

1:18 pm  "People are thrilled with this product. The customer satisfaction ratings show that there's a lot of love for this product. 95% satisfaction rates.

1:18 pm"More coming up on iPhone." Laughs for that.

1:15 pm "Next up is iPhone. That could be why the room is full today."

1:09 pm "For the first time ever we offered Lion as a digital download only. This is incredible. The results have been staggering. We have downloaded over 6m copies of Lion. This is 80% more than Snow Leopard."

1:08 pm  "First up, MacBooks — you can't talk about Macs without talking about Lion."

1:08 pm "I'd like to walk through our product areas and give you an update on all of them."

1:08 pm "Now our products are at the core of everything we do."

1:08 pm  "We will continue to invest in more and more stores."

1:08 pm  "We now have 357 stores."

1:07 pm  Looks like our liveblog is getting a tiny bit funky. We're working on it!

1:07 pm And now we're being treated to a video of how awesome Apple in China is. It does look pretty awesome.

1:06 pm Tim is talking about how well their stores are doing, particularly the new Chinese stores.1:04 pm "We have tremendous momentum, and nowhere is that more apparent than at our Stores."1:04 pm "It's an extraordinary time to be at Apple."

1:04 pm  "Today we'll remind you of the uniqueness of this company, as we announce new additions to our mobile OS, applications, services, and hardware."

1:03 pm "Just ten years ago we launched the original iPod here. Just one year ago, we launched the new MacBook Air, which has changed the way people think about notebook computers."

1:03 pm “I want to welcome you to the campus. It’s like a second home to us. In particular, I want to welcome you to this room. This room has quite a history at Apple.”

1:02 pm “It’s a pleasure to host you today. I love Apple, and I consider it the privilege of a lifetime to have worked here for 14 years, and I’m excited about this new role.”

1:02 pm “This is my first product launch since being named CEO, I’m sure you didn’t know that.” Laughs.

1:02 pm “Good morning.”

1:02 pm Applause and some hoots for Tim.

1:01 pm And Tim Cook is out!

1:01 pm We also had the 5 minute warning from Apple that the event is set to begin, so hang tight!

1:01 pm What could the hidden meaning of all this retro rock be?

12:58 pm Sorry we were having some issues with our liveblog, but it should be working now... we hope!

12:58 pm Okay — we’re snuggled in here. Lots of old rock playing.

12:49 pm Okay — we’re in our seats. ‘Under My Thumb’ by the Rolling Stones is on the sound system.

12:35 pm We’re hanging out inside the venue waiting for things to start. People are — understandably — kind of excited.

This article was originally published on Thisismynext.com as Apple iPhone 4S / 5 event live blog. 

More coverage from Thisismynext:

iPhone 4S announced

 Apple adds white iPod touch for 2011, chops entry level price to $199

Apple’s new iPod nano bolsters watch functionality, available today

iCloud goes live on October 12

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